Birmingham University recently invited the ReallySchool team to take part in its yearly Impact Challenge, which took place at the end of June.

Over the course of a week, the Challenge gives small groups of students a chance to collaborate with local small or medium-sized businesses on a specific task, with the aim of assisting the project and company – while, at the same time, gaining a real insight into working life for themselves.

The task set for our group of six students was to suggest ways to promote and enhance ReallySchool’s profile. This meant that they needed to learn about the product, its potential impact and intended market – and devise ways to reach prospective customers.

At the end of the week, the students who had worked in different companies came together at a special event to give presentations about their projects.

A big thank you to all of the students from Birmingham University for your input!